We are terrible at setting goals - almost everyone sets goals that are either too big or are not S.M.A.R.T as in Specific, Measurable, Attainable, Realistic, and Timely. The easiest remedy is to set what I call "Micro Goals." Just as we try to optimize activities and tasks by stripping away excess, you need to get your goals into bit sized chunks that you can power through more easily. Want to write a book in a month, focus on writing 10 pages per day, or even 200 words in an hour. Want to lose 10 pounds in 2 weeks? It's tough but doable if you break it down to a pound per day outlook. With each micro goal accomplished you are reinvigorated to attack the next one. Have an hour long project done by assistants who only have 20 minutes - I recently blogged about using Fancy Hands, an on demand virtual assistant company, as if they were a dedicated assistant. They limit their tasks to 20 minutes. So break up the task. It will be a good exercise for you and if it's something like transcribing audio from a meeting you can send the two halves or more simultaneously. 20 minutes is a long time if you use it wisely. Practice doing activities on your smartphone - the more the better, it will make you more mobile, and more efficient by necessity. You will most likely type shorter emails, and generally waste less time on a small screen. Automate your inbound marketing with free goods - using a neat little web service called PayWithATweet you create a button for your website that prompts visitors to post an advertisement to Twitter with your message in exchange for some protected download. It could be an eBook, or an MP3. I addition, use IFTTT to automatically respond to their tweet with some form of call of action.