How To Make Everything in Life Easier - Achievement Architecture

What is Achievement Architecture? Almost a year ago I started teaching The Art of Less Doing through Skillshare. The original purpose of the class was to clarify the content I was planning for a book. At the time, I had developed the nine fundamentals of the system and had a lot of good information to go on. The first few classes were really great in terms of showing me what made sense to people and areas where they needed more guidance. After the fourth class, one of the students came up to me and asked if I did individual consulting. Without hesitation I said yes, and Achievement Architecture was born, though I didn't call it that for a couple more months. Originally, I worked with clients on productivity challenges, email overload, working with virtual assistants, communicating with teams, setting work schedules, and so on. It was all pretty laser focused on productivity. Then something amazing happened. A person contacted me regarding Crohn's Disease (something I had struggled with for years and finally overcame) and asked for my advice. This had happened many times before and I even had a template email written up with the steps I had taken and the things I had tried. What was different this time is this person was asking me to help them create a plan for self tracking and self experimentation, AND they were overwhelmed by the stresses of daily life in terms of work and responsibilities. I realized that I had a more comprehensive offering, coaching people on all of the challenges of life. The thing was, it didn't matter whether or not I had specific experience with the issue, in fact I found that to be a benefit because it meant I could approach the problems with fresh eyes, a third-party perspective, and an analytical method I developed just for this purpose. I started working with entrepreneurs who needed help with their startups, corporate burnouts, triathletes, parents and even retirees. Freeing up people's time, and more importantly their minds, became an incredibly powerful approach.

The Methodology

In Tim Ferriss' book The Four Hour Workweek, he talks about the concepts of "lifestyle design." I've met Tim on several occasions and he always has interesting things to say. He has inspired thousands of people to quit their jobs, leave the rat race, create businesses that provide passive income streams, and travel the world for months at a time. This is really great for a lot of people, but I don't want to travel the world for months at a time, and I like running the business I created. I also have a family, friends and roots that are a happy part of my life. Achievement Architecture shows people how to optimize, automate, and outsource everything in their lives. It makes everything in their current lives easier and allows people to be more effective. The achievement can be anything from getting promoted, to travelling to 3 continents, competing in your first Ironman, overcoming a chronic illness, or simply having more time to spend with your family. Achievement Architecture creates a protocol and determines that steps or as I call them "micro-goals" to get where you want to be. You're creating a blueprint and literally building the life you want, filled with the things you enjoy. Without oversimplifying things, the two main focuses of the method are distraction and self-care.


People tend to become to hyper focused on one thing, and often times it's the wrong thing, that they get tunnel vision, and lose sight of all the other opportunities that might come their way. Whether it's a new client, a new friend, or a new relationship, we become blind to anything that doesn't fit the puzzle of whatever we are thinking about now. Creating positive, self improving distractions is key to open people's eyes. One thing that I require of ALL of my clients, is that they try Crossfit. Besides the obvious benefits of physical fitness like better mood, longevity, and creativity, Crossfit provides an even more important benefit. Because everyone at a particular "Box" (Crossfit for gym) does that same Workout of The Day together, there is an instant bond, it builds confidence, inspires competition, and gets you interacting in a generally uncomfortable (sweaty and grunting) situation. It's only by pushing ourselves past our limits and inserting ourselves in unusual situations that we truly discover who we are. Crossfit serves as an excellent distraction for people, quite literally shaking up there daily lives. If you happen to be in New York City, I highly recommend checking out Crossfit 212 in Tribeca. The head coach and owner, Jim McDade seriously knows his stuff and will give you a proper introduction.

In addition, I like people to get involved in a self-improvement activity in the form of a class having nothing to do with their daily routine. I've had clients take welding classes, acting classes, upholstery workshops, language tutoring, and even Emergency Medical Technician training. The purpose is to get you out of your own way and activate parts of your brain that normally lie dormant. If the result is nothing more than personal enrichment, than I'm happy. However, more often than not, you end up learning a skill that is transferable to other parts of your life. In New York I love Skillshare and 3rd Ward for some amazing classes.


The second main part of my method is self-care. You're not being selfish if you get a massage once a week. It's not selfish to steal away and see a movie by yourself. It's definitely not selfish to sneak away for a 20 minute power nap in the middle of the work day. You need to do these things in order to make yourself the best version of you that you can be. Think of yourself as a high performance automobile. Would you feel guilty and washing it on a regular basis, changing the oil, rotating the tires, or putting gas in an empty tank? Probably not, because you realize that these are necessary things to make the car run better. Why should your body and mind be any different? If you want to be a better friend, a better business person, or just a better chess player, you need to allow, no require, time to rejuvenate. I talk about the 80/20 rule a lot in terms of allocating your resources. Well here's a ground breaking idea for you. 20% of your efforts should be focused on working extremely efficiently and 80% should be focused on self-improvement and "refilling the tank."

I require my clients to find their form of meditation. Now, I come from a yoga teaching background and have spent a lot of time trying to meditate by sitting on the floor with my legs crossed and eyes closed, feeling my breath and being present. True meditation like that takes years to get proficient at and for many people it serves as more of a source of stress than anything. There's nothing worse than trying to think of nothing, doing it for a nanosecond, rejoicing at the fact that you were thinking of nothing, and then realizing that just by doing that you started thinking again. My definition of meditation is anything that will kind of take you out of yourself for about an hour, that you can do regularly, and that leaves you feeling refreshed afterwards. For me, my personal form of mediation is Krav Maga, the Israeli martial art. I guess the concept of "Fight Club" makes sense because sparring with someone for a half hour makes me feel like a totally new person. There is an intensity too it that makes me forget about anything else before or after the next strike and I love it. For some of my clients it's driving fast cars, others enjoy running, knitting, and even chess. Find your meditation and then do it as often as needed.

Where To Begin

My method works on a variety of people with a variety of challenges. I become your personal problem solver and will tinker, noodle, and obsess about it until the problem is solved. I want to make you more effective. Check out my coaching page for more information and schedule a free consultation. How can I help you be more effective?