How We Outsource the Less Doing Blog and Newsletter


Lately, I’ve been getting a lot requests to write about how I outsource the production of the Less Doing blog and newsletter.

So rather than continue to explain the process to each individual inquisitor, I’ve decided to dedicate a whole blog post to the subject…

Like everything at Less Doing, the outsourcing process always begins with “optimize” and “automate”.

Long before I ever hired someone to help with the blog or newsletter, I reduced their production down to the barebones.

Inefficiencies and redundancies were excised, and a clear, easily replicable process was established—a process so straightforward that anyone could come in and repeat it.

Only after I could optimize and automate no further, did I outsource production.

Now, instead of spending hours hunched over my laptop trying to crank out each week’s blog and newsletter, I spend about 120 to 180 seconds on production TOTAL.

Here’s how the outsourced processes look…

The Blog

Step 1

It all starts with a rough idea—that’s the part I’m responsible for. Rather than sit down to iron out a super-specific idea, I just riff out-loud for about 60 to 90 seconds using Roger, and then message the recording over to our writer. And just like that, my role is complete.

Step 2

Our writer will listen to my recording and extract a general theme or idea to use as a topic for the blog.

Step 3

With an idea in-hand, the actual writing begins. It usually takes our writer about two hours to generate a FINAL, ready-to-publish product.

Step 4

Our writer then creates a Trello card, attaches the copy, and tags me and one of the Less Doing VA’s (this is where I can review the copy before it goes to publish but, honestly, I rarely if ever review the copy…there isn’t really a need).

Step 5

The Less Doing VA tagged in the Trello card creates an image for the post, and then posts to copy and newly created image to blog page.

And just like that, we’re DONE—60 seconds of work from me has equated to a 500 word blog post for you. It’s that easy. 

The Newsletter

This one is a little trickier to itemize because we’ve been changing the layout over the last couple of months. Having said that, here’s how I currently outsource the production of the weekly newsletter…

Step 1

Our weekly newsletter has three sections.

1.      A welcome message

2.      A summary of our weekly blog

3.      A summary of the weekly podcast

Of those sections, I’m only responsible for the material that goes in the welcome paragraph.

Once again, using Roger, I riff out loud for about 60 seconds about what I’d like the weekly message to say. I then send that recording through Roger directly to our writer, and just like that, my role is 99% complete.

Step 2

Our writer listens to my recording and converts my thoughts into a tangible, easy to read message for the newsletter.

Once that’s done, our writer also types up a brief summary of the week’s podcast episode and our weekly blog post.

Step 3

That same writer then logs into Mail Chimp to create and schedule the actual email.

Step 4

Once the it’s created and scheduled, I am sent a preview of the email for approval, which I will give via Roger (or sometimes Slack).

Step 5

Assuming approval, no further action is necessary because the email has been scheduled. If I don’t give approval (which rarely happens), we repeat steps 2 through 4 as needed.

That’s it, we’re DONE, and once again I’ve spent no more than 60 to 90 seconds of my week on the production of our newsletter.

Easier than you thought, right? Hopefully you these little bits of insight helpful. If you’d like to learn how I completely outsource the production of the Less Doing Podcast or other tasks, be sure to let me know by sending a note to me directly, Info[at] 

- Ari