Podcast #110 with Jesse Kaplan of Parcel Podcast

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Episode 110 Summary:

In Episode #110 Ari sits down with Harvard-grad and budding entrepreneur Jesse Kaplan of Parcel, an “off-hours delivery service for online shoppers.” During the interview, Jesse and Ari talk about the strategy behind founding a business, the importance of optimization and how technology has an indispensable role in assuring the smooth operation of Parcel.

Time Stamped Show Notes:

15:55 – The introduction of Jesse Kaplan, the founder of Parcel 16:09 – Jesse provides his definition of what Parcel is as a business 16:30 – Jesse defines how Parcel works as a service 17:15 – At this time, Parcel serves all of Manhattan and parts of Brooklyn 17:44 – All deliveries are performed by Parcel employees, not independent contractors like bike messengers 18:15 – To work with Parcel, all packages must be under 30lbs and no more than 2ft in any dimension 19:27 – The service costs $5 per delivery and a delivery can include multiple packages if all orders arrive to the Parcel facility on the same day 21:12 – Right now, Parcel is focused on nighttime delivery, but there are plans to expand to early morning and weekend hours as well 21:25 – Ari defines why he likes Parcel over a service like Amazon Lockers 22: 10 – Parcel integrates with a 3rd party routing software rather than doing it all in-house 23:28 – Most of the proprietary technology Parcel has built is designed to optimize the driver procedures rather than the driver route 23:51 – This proprietary tech allows for highly-customizable deliveries: drivers can be notified by customers of broken doorbells, sleeping children, etc. 24:30 – Jesse mentions Viamente and Routist 25:10 – Jesse explains how the idea for Parcel came to him 28:40 – Are there plans to scale to other cities? 30:20 – Most Parcel-to-User, User-to-Parcel communications are handled by text message 31:00 – Retailer partnerships are the future for Parcel 32:05 – The full-time Parcel team is only 4 people (including Jesse) at this time 33:00 – There have been mishaps and associated learning experiences along the way 33:38 – Jesse’s Top 3 Tips to be More Effective: 33:53 – There is a lot of value in establishing a routine 34:32 – Be conscious of how you are using your time 35:07 – Surround yourself with as many supportive people as possible 35:50 – FromParcel.com 7 Key Points:

Starting a successful business does not require a lot of seed money; it requires a great idea and the drive to see it through. When starting a business, focus on a specific market and geographical area; then refine your processes to a science before expanding. Concierge services are, in many ways, the future of business. A business that can accommodate user-specific customization to a high-degree will naturally attract customers. Convenient communication is a great selling point for a company. To find success, evaluate how you use your time and find a routine that works. Do not underestimate the value of surrounding yourself with positive, supportive people. Resources Mentioned:

Wendy Myers – The founder of Live to 110 the company conducting Ari’s hair/mineral/metal test Plowz and Mowz – Snow plowing and lawn mowing on-demand Petalite Flux – An IndieGoGo campaign promoting a rapid charging power pack that charges smartphones to 100% in 15 minutes Viamente – A route planning and scheduling tool for people who take transport seriously. Routist – A multi-stop route planner, similar to Viamente BSX Inisght – The world’s first wearable lactate threshold sensor Brussels Sprouts – An article discussing the major health benefits of Brussels sprouts Putting Time in Perspective – A number of different graphics that help us visualize and conceptualize the passage of time Credits:

Music and Audio Editing provided by Felix Bird Show Notes provided by Mike Rossi