In Episode #114 Ari interviews Mark Alexander, CEO of ARX Fit the company behind a new, eCentric-focused fitness technology. During their conversation, Ari and Mark discuss in great detail the science and tech behindARX as well as the common oversights of entrepreneurs entrenched in the day-to-day of their business.
Time Stamped Show Notes:
- 23:04 – Introduction of Mark Alexander, CEO of AXR Fit podcast
- 23:41 – Mark defines ARX as an abbreviation and as a company
- 24:00 – Man vs Machine; the machine is always going to be stronger
- 25:08 – eCentric training defined
- 25:38 – The bang for the buck in exercise comes from the eCentric motion
- 27:33 – ARX mirrors force-output capability all of the time
- 28:37 – The technology follows high-intensity training principles
- 30:25 – Though it may not seem like it, explosive training is possible with ARX
- 32:25 – Visualization and actual physical practice of an activity can have similarly positive results
- 33:00 – Safety and the ARX
- 33:55 – The technology isn’t just for strength training; it’s also for rehab and stretching
- 35:35 – Resistance is created with the ARX via a pulling force
- 36:34 – The prescribed workout for ARX is…
- 38:05 -- The R&D process has taken several years…getting to a scaled production run was no easy task
- 39:00 – Mark defines his current ARX workout
- 42:00 – The ARX Omni is officially launching in January 2015
- 44:05 – What are your Top 3 Tips for Being More Effective?
- 44:29 – Value and respect time
- 45:05 – Surround yourself with the right people
- 45:52 – Take care of your health; mental, physical and spiritual
- 46:41 – ARXFit.com
7 Key Points:
- eCentric training is the most efficient and effective way to train.
- Visualization and actual physical practice of an activity can have similarly positive results.
- The ARX is for strength training, rehabilitation and stretching.
- Research and development for a product is not an overnight process, it can take years; stay committed.
- Value, respect and take advantage of your time – Love thy calendar.
- Set aside time every day to accomplish the tasks only you can accomplish.
- Always keep an eye on your mental, physical and spiritual health.
- Less Doing Internship – Ari is planning to create a formal Less Doing internship program; Interested parties can reach him via the Less Doing Contact Page
- Less Doing Live Event – The Less Doing LIVE event in NYC is less than six months away!
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- ARX Fit – The manufacturer and seller of computer-controlled, motorized resistance equipment for strength training