Podcast #118 with Dan Martell of Clarity


In Episode #118 Ari sits down with Dan Martell of Clarity, a digital marketplace designed to provide people with desperately needed on-demand, expert advice on a variety of topics.  During the conversation, Ari and Dan discuss the idea behind Clarity, the challenges of starting the business and their secrets for improving professional productivity.

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  • Less Doing Live Event – The Less Doing LIVE Event in NYC is less than six months away! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit LessDoingLive.com to learn more about this fantastic opportunity running from May 1st – 3rd.

Time Stamped Show Notes:

  • 26:15 – Introduction of Dan Martell, the CEO and founder of Clarity.FM
  • 26:30 – Definition and explanation of Clarity
    • 26:59 – What Clarity started as versus what it has become are two different things
  • 28:07 – Ari is on Clarity as an “expert”
  • 28:18 – Clarity has over 40,000 experts and enables users to make contact with very high-level people
  • 29:19 – Billing on Clarity is done by the minute which is great for people who only need 5-10 minutes of talk time
  • 32:00 – LetMeGoogleThatForYou.com
  • 32:35 – At the time of recording, Clarity has recorded over 250K calls in only 15 months of being live
  • 33:00 – Clarity has less than 30 employees
  • 34:20 – Dan believes large teams of employees actually have a negative impact on productivity
  • 35:00 – Why Clarity is unique when compared to competitors
  • 35:45 – Perception is reality; Dan had to overcome the negative stigma of “pay-per-minute”
  • 37:00 – The future of Clarity; Dan’s vision
  • 37:43 – Liquidity of service and instant gratification; this is where the world is heading
  • 38:07 – Notable experts are really only good for one thing: marketing
  • 38:55 – Dan is hoping to attract more PhD/Doctorate type experts to broaden the Clarity “expert” pool
  • 40:30 – How do users determine who to talk to?
  • 42:22 – The onus for a successful call is on both the caller and the expert
  • 43:33 – Overcoming the technical and logistical constraints of creating Clarity
    • 43:49 – Obtaining supply
    • 44:52 – Call infrastructure
    • 45:24 – Scheduling and response times
  • 47:06 – Dan’s Top 3 Tips For Being More Effective
    • 47:50 – Practice “linkability”
    • 48:49 – Only use digital tools that can be used on a mobile device
    • 50:00 – Only use one channel of communication
  • 51:10 – Teach people how to treat you
  • 52:35 – DanMartell.com/blog and @DanMartell on Twitter

7 Key Points:

  1.        What a business starts as and what it becomes are often two very different things.
  2.        Do not ask questions you can answer yourself with a minimal amount of effort.
  3.        Having a large number of employees in no way means your business will be more productive.
  4.        Perception is reality.
  5.        Liquid service (catering to instant gratification) is the future of business.
  6.        You can teach others how to treat you by conditioning them.
  7.        Commit to using one channel of communication as much as possible to improve productivity.

Resources Mentioned:

  • FullContact – “Steroids for Gmail”
  • Cell Scope – An external accessory for the iPhone that enables the camera to be used as an otoscope
  • Ice Face – A Bulletproof article discussing cold thermogenesis and the potential benefits of facial ice baths on health
  • Joynture – Ari’s new co-working space on Wall Street, featuring 24/7 access
  • RadPad – A service for listing and finding real estate, as well paying monthly rent using a debit or credit card
  • Replay App – Video production made super easy
  • Voiver – An online marketplace entirely dedicated to delivering voiceover talent
  • TheRealIlluminati – Personalized introduction and networking services
  • Truly – Cloud and cell based professional business phone services

Reviews, Comments and Questions:

  • 04:43 – Review – from RachelR. – “I love the concept, the guests and the interviewers. Subscribed. J“
  • 05:07 – Question – from Joanne – “Hi, Ari. I have been listening to your podcast and thought you [might] be the guy who could help me with this little scenario. I’m a VA working with a local, small association – they have limited resources, limited computer-knowledge – and they are pretty adept now at sharing documents on Dropbox. [As] their officers change every year, I want to keep the [existing] system as simple as possible and conform to [any] system they have already adopted and are working well with. So the objective is to have an online membership application that ultimately populates a spreadsheet that ends up in their Dropbox. I started using JotForm and I have [mastered getting it] to populate a Google Spreadsheet, but I haven’t figured out how to get the spreadsheet to Dropbox. In my approach on JotForm, I saw that I could integrate directly with Dropbox, but [I think] that would be through my Dropbox account which is already integrated with my own JotForm…”
    • 06:32 – Answer from Ari