Episode #148 With Ann Rea of Making Art, Making Money and Artists Who Thrive


Episode 148


In Episode #148 Ari shares the podcast with Ann Rea of Artists Who Thrive and Making Art, Making Money—Resources that help artists understand the business-end of creativity. During their conversation Ann explains how she persevered in the face of failure to ultimately create an art-centric career capable of generating over $100,000 per year.

Special Announcements:

Less Doing Does Europe! Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of Influence at Work in the UK, and Verne Harnish, founder and CEO of Gazelles.

EO Vancouver

On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for EO Vancouver. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect.

Time Stamped Show Notes:

16:03 – Introduction of Ann Rea of Making Art, Making Money and Artists Who Thrive 16:25 – Ann’s personal story 16:50 – The art market is absolutely HUGE business and it exploded during the recession…unfortunately – like publishing and music – it is guarded by gatekeepers 17:39 – Why Ann quit art school for a corporate job 18:00 – Why Ann returned to art: If you’re naturally a creative person and you’re not creating anything it can have absolutely devastating effects on your psyche 19:30 – The IRS doesn’t care that you’re “an artist” If you’re making money with your art, you’re a business person 19:40 – There is a false and idiotic distinction between making art and making money 20:37 – The Making Art, Making Money semester 22:00 – “The starving artist” reference is bullshit 25:05 – Is there a benefit to going to art school? 26:12 – Selling your material is about being friends with your benefactors…at least at the beginning 27:00 – You have to learn your craft 27:15 – Every entrepreneur is an artist and every artist is an entrepreneur 28:20 – Self-expression without attention to the craft is worthless 29:30 – The stereotypical artist “self-absorption” is completely counter-productive to success 30:40 – The film Untitled 33:30 – If you have a message for the world you need to make art—But if you want to be heard, you have to sell your art 34:50 – Selling art sucks, the art market is completely saturated—Art needs to be the by-product of a greater value proposition 35:15 – Create unique value above-and-beyond the art that serves a target market 36:20 – Copywriting is key—PROTECT YOUR WORK 38:07 – Art dealers are very, very hit or miss 38:40 – The problem using an intermediary 42:55 – Ann’s Top 3 Tips for Being More Effective: 43:03 – Know yourself…being effective is great, but to what end? 43:45 – We do not succeed alone…relationships equal revenue 44:32 – Take some time to goof-of 46:40 – MakingArtMakingMoney.com and ArtistWhoThrive.com

7 Key Points:

The art industry is plagued with gatekeepers—Learn how to market yourself and your product If you’re naturally a creative person and you’re not creating anything it can have absolutely devastating effects on your psyche. Making art and making money do not need to be mutually exclusive. Artists may not like to hear it, but if they’re making money with their work they are – by default – entrepreneurs. If you have a message for the world you need to make art—But if you want to be heard, you have to sell your art. Network. Network. Network. Define your end—Productivity and effectiveness are great, but only if you can apply their use to an end that meets YOUR goals.

Resources Mentioned:

The Kid Runner – A trailer to be hooked onto a belt to allow runners to pull their kids behind them in a trailer Unwind.ME – On-demand massage services with membership benefits Nutzo – The only 7-nut/seed butter on the planet! Blocking Blue Light – An article from Medical Daily highlighting how orange-lensed glasses block blue light and promote better sleep Outsourcing Waiting in Line – An article from Task Rabbit’s blog discussing how waiting in-line has been outsourced since the 1850s Get Franke – An app that puts email into Slack BioHacking Acid Reflux – From Bulletproof, how to naturally get off acid reflux drugs 10 Everyday Items to Toss – Mercola article talking about the 10 things you need to ditch to live a healthier life


Music and Audio Editing provided by Felix Bird Show Notes provided by Mike Rossi