In Episode #166 Ari interviews Stu McLaren, co-creator of the WishList Member, one of the most popular WordPress plug-ins of all time. During their conversation, Ari and Stu talk about getting clear on real wants, the nuances of entrepreneurship and the secret to running a great membership site.
Fuel the Fire
Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: Fuel the Fire. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank.
Come watch Ari regale a roundtable of avid Helm Society listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City.
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Time Stamped Show Notes:
- 16:00 – Introduction of Stu McLaren, Co-Creator of the best-selling Wordpress Plug-in WishList Member
- 17:00 – Stu shares his story
- 18:00 – The first digital product Stu ever sold was an e-book
- 19:30 – The importance of buying ads and investing in traffic
- 19:59 – Stu’s #1 strength?—Positivity
- 20:44 – Stu’s first digital sale? $7.95
- 22:00 – That $7.95 cost Stu nearly $900
- 22:29 – Fast-forward a few years the truth comes out—Stu’s brother was actually responsible for that first sale
- 23:40 – One simple act can have lasting and majorly impactful consequences
- 24:05 – We all start somewhere
- 24:30 – The small things DO make a huge difference
- 25:37 – The profit margins with online business are greater than almost any other business someone can get into
- 26:45 – Stu started WishList out of personal necessity, not burning desire or passion
- 27:50 – See a problem, create a solution, a business is born
- 29:53 – Whenever you’re creating a product that is going to fulfill your needs, focus on what would make it “super awesome” for you—then find other people it can be adapted to
- 31:30 – Essentialism and The One Thing
- 32:06 – Whenever you’re looking at different opportunities, get clear on how you’re going to rank those opportunities—you need to clearly outline your criterion
- 33:55 – Mental bandwidth is your most valuable commodity
- 37:15 – If you have a big or even modest following, find a way to monetize it
- 39:09 – Stu shares his key advice for a membership site
- 39:34 – Get REAL clear on what your audience wants
- 41:25 – Batch create your content
- 41:33 – Do NOT provide your members with too much content
- 41:53 – Value isn’t in the volume of content, it is in content that can drive the results sought
- 43:18 – Do not avoid planning—if you do, everything will become reactive
- 44:17 – Stu’s Top 3 Tips to be More Effective
- 44:27 – Get clear on what matters most
- 46:54 – Create and design your life around what matters most
- 47:43 – Be generous
7 Key Points:
- Mental bandwidth is your most valuable commodity.
- See a problem. Solve a problem. Now you have a business.
- Everyone starts somewhere and it’s usually somewhere way down at the bottom.
- The small things really can have the biggest impact.
- STAY POSITIVE.
- Focus on what your customers WANT and be mindful of how you provide it to them.
- Do not avoid planning—Take the time to plan. It pays dividends.
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