In Episode #179 Ari – joined by special guest hosts Adam Hopper of the Less Doing Mastermind Group – interviews Russel Brunson of DotComSecrets and the creator of ClickFunnels. During their conversation, Russel talks entrepreneurship, team-management, and the importance of continual learning.
Come watch Ari regale a roundtable of avid Helm Society listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City.
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Time Stamped Show Notes:
- 21:30 – Introduction of Russel Brunson from DotComSecrets and ClickFunnels
- 22:48 – Russel shares his background
- 24:30 – Russel was never a great student—but he became obsessed with learning when he discovered it led to money
- 25:53 – Exploring a variety of crafts and services has made Russel a better marketer
- 28:50 – If you really believe in what you’re doing you’ve got to get out there and be aggressive
- 30:28 – The difference between an employee and an entrepreneur
- 32:26 -- Your employees should be able to do 70% of your role at a minimum
- 33:20 – Talking about Click Funnels
- 34:30 – It took 10 months to take Click Funnels from an idea to a product
- 35:52 – You don’t need a blueprint to get started with a project
- 37:05 – Defining what the Click Funnels and DotComSecrets team(s) look like
- 38:12 – Russel’s favorite tools
- 41:10 – Learning from embarrassment
- 44:50 – You don’t need an amazing skill-set or product to make a living as an entrepreneur
- 45:30 – Ari is great at speaking, bad at selling
- 45:48 – Russel’s Top 3 Tips to be More Effective
- 46:10 – Understand sooner rather than later that you can’t do everything
- 47:00 – There are something you just have to figure out on your own
- 47:47 – Become good at modeling other people
- 48:46 – If there is someone that’s already doing something well, it doesn’t mean that you can’t do it—it means you can learn from them
- 50:05 – DotComSecrets.com
7 Key Points:
- Find your motivation and build everything around that.
- If you’re passionate about your business, you need to be highly aggressive.
- 98% of your ideas are ultimately going to fail.
- Ask yourself, How do I give myself a raise? every day.
- Learn from your humiliation. Learn from your mistakes.
- There are certain things you need to grasp yourself—outsourcing isn’t always the answer.
- You will need help at some point. Don’t hesitate to ask for it.