Episode #193 - With Julien Smith from Breather


In Episode #193 Ari interviews Julien Smith from Breather, a company that provides workspace by the hour in several of the major metropolises in America and Canada. 

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Time Stamped Show Notes:

  • 12:40 – Julien background is hugely buried. No education. He came across the internet at a young age. His first claim to fame was being one of the first podcasters in the world.
  • 13:05 – Did radio when he was younger.  
  • 13:21 – His show got picked up by Sirius Satellite Radio.
  • 13:29 – After rising to fame, he wrote books about the social web. He wrote the first social media marketing book, which became a best-seller.
  • 13:39 – He ended up writing three books.
  • 13:48 –As he travelled around the world, he noticed the lack of privacy everywhere he went and that ended up being the catalyst for starting Breather.
  • 14:09 – Breather takes electronic locks, put them on cool rooms and then they allow the locks to be opened with anyone with mobile apps. Basically, it’s like a private club or private offices that can be rented.
  • 14:29 – There are about 50 in Manhattan and growing.
  • 14:33 – Rooms can be booked for as little as 30 minutes to as long as a day.
  • 15:56 – Because of the books he wrote, he had a big network in which he found support for his idea.
  • 16:41- He did go through a lot of objections. He took it as proof that Breather was a disruptive company.
  • 18:18 – He designed it to be sort of like a “personal Starbucks”.
  • 19:13 – His co-founder designed the original spaces and now there’s a team to curate and design spaces.
  • 21:25 – To maintain the spaces in good shape/clean depends on the density of the location. A location with high density of traffic is easier to clean up, which makes it more affordable to do over time. Employees clean after themselves, and they clean rooms on the regular.
  • 23:00 – The only major problem they have is people smoking, contrary to what many people might think.
  • 24:47 – Some people use it for life coaching, meditation, meetings, psychotherapy, etc.
  • 27:00 – People can’t use the offices after a certain hour because the spaces are intended to compete with hotels.
  • 28:16 – 5 cities that they are hiring for: London, Chicago, LA, Washington D.C., and Toronto.


3 Key Points:

  1.        Start with a blank slate (a clean desk, a clean space, a clean desktop, etc.).
  2.        Write everything down.
  3.        Focus on one major project at a time.

Resources Mentioned:

  • Text DOLESS – Text DOLESS to 33733
  • Stressed Out – Can quantify your psychological stress level and help you understanding how different events impact your physiology and wellbeing.
  • The 15-Minute HIIT Workout That’ll Build Strength Fast- Does just what it says
  • What Is Golden Milk? – Golden milk is a tea with turmeric and coconut oil, and black pepper.
  • 12 Secrets to Simplifying Your Life and Lightening Your Load – From Marc and Angel, an article on simplification
  • Two Meals a Day Is Ideal, But Which Two Is Up To You – Talks about intermittent fasting, where you’re not eating for twelve to fourteen hours. With this idea, your meals should be ideally between 6 to 8 hours, and you’re not calorie restricting. The article suggests skipping dinner, but you can choose which 2 meals a day to have.
  • First World Gluten – Talks about different words used on foods to sound “good” marketing wise, but don’t actually mean anything.
  • Swipecast – Brings together models, designers, photographers and stylists all in one place where they can message each other, review each other’s portfolios, set up castings and send secure payments for jobs.
  •  Brain Tap CNS – Measure your Central Nervous System fatigue by doing one simple exercise.
  • Scrumpt – Portioned ingredients and instructions to make fun, easy-to-assemble lunches for your little ones.
  •  9 Ways to Entertain Your Toddler Without Using a Smartphone – Fun, brain-boosting ideas to entertain a toddler using a smartphone.
  •   Makerarm – Makerarm is a robotic 3D printer, laser cutter, drawing and ink printer, fabricator and assembly machine all rolled into one that fits on a desktop and promises to make pretty much anything – including an entire laptop.
  • Twit Ninja – Automated growth hacking for Twitter.
  • How a Vaccine Is Like a Banana and Why That’s Good - One of the greatest misconceptions of the antivaxxers is that there’s some binary divide between anything that is chemical and natural.
  • Bubble – Build your startup by pointing and clicking.
  • Air Tailor –Expert clothing alterations on demand via text for men’s clothing.
  • Wrap.me –Personalized photo wrapping paper.
  • ExpenseBot – Expense reports done for you, not by you.
  • Parabo –Small batch print processes for design-minded photo takers.
  • Boost – The world’s first Wi-Fi repeating light bulb.
  • The Less Doing WODcast – A FULLY AUTOMATED daily workout routine brought to you for FREE by Dave Rael and Ari