“The quality of the design is only going to be as good as the thinking that you put behind it.” - The Less Doing Podcast - Episode 234 with J.J. Kaye

Guest

J.J. Kaye – High Pressure Zone

Summary

In this episode of the Less Doing Podcast, Ari and Nick chat with J.J. Kaye, a designer who looks beyond the aesthetic value of art and applies business applications to design strategy.  Having worked with several companies to develop successful brands, J.J. has incredible insights into where the worlds of design and business currently collide, and where they will collide in the future.

Key Quote

“The quality of the design is only going to be as good as the thinking that you put behind it.”

What You’ll Learn

  1. The value of design, and it’s role in strengthening companies and products
  2. How companies waste both time and money on the misconceptions surrounding design
  3. Ari and Nick’s process with their website design and how they have learned to focus on what their goals are for the site
  4. Translating user feedback on design and identifying how it affects the user experience
  5. JJ’s balance between a business mind and a designer’s mind—designing for the business and not for yourself
  6. How product design, marketing, and brand design are all part of the same design unit
  7. The current stage of JJ’s company and his system to find the best designers
  8. Hiring strong designers vs. developing a strong concept
  9. JJ’s Top Three Pieces of Advice to Be More Effective